This five year, multi-partner economic empowerment project was launched in July 2006 to regenerate Southtown business districts (Madison Square, Franklin/Eastern, Oakdale/Eastern, Division South and Boston Square).
Goals:
- Attract & train new businesses
- Business retention & expansion
- Increase retail & commercial activities
- Improve public & private infrastructure
- Develop area image & appearance
- Create marketing & branding initiatives
- Provide sustainable economic development tools
"The area now known as Southtown has been challenged by a stereotype of poverty and crime. Through NV's facilitation of community stakeholders, the Southtown brand has arisen and now is proudly displayed throughout the micro-region in the form of banners, bike racks and window stickers. This sense of pride has led community stakeholders and small business owners to actively participate in the Southtown Alliance to further positive developments in their community. Additionally, NV has worked one-on-one with small business owners to retain existing businesses and recruit new entrepreneurs to Southtown."
-Suzzette Sanders, Owner, Mika's Boutique/Southtown Alliance Cooperative Marketing Committee Member
Southtown News
Madison Square lands CID, stakeholders aim to attract new businesses to continue revitalization
Jul. 29th, 2009 - Rapid Growth
view Rapid Growth article
City Commission Approves Madison Square Corridor Improvement District
Jul. 21st, 2009 - Neighborhood Ventures
read article
Grand Rapids group envisions a new and improved Madison Square
Mar. 15th, 2009 - The Grand Rapids Press
view The Grand Rapids Press article
Current Programs and Assistance for Southtown
CID Development
Assisting areas in developing tax leveraging tools that help fund qualifying district improvements
Corridor Improvement Districts: Assist neighborhood business districts in developting Corridor Improvement Districts (CIDs), as a community and economic stimulus. CIDs are Tax Increment Financing (TIF) tool that helps fund qualifying public infrastructure improvements, marketing initiatives, and economic growth projects (streets, sidewalks, lighting, public parks, advertising campaigns, etc).
Neighborhood Ventures is currently working with community stakeholders to implement this tool in both Uptown and in the Madison Square Business District, located in Southtown. If your business district would like to explore the benefits of a CID or to learn how to implement this tool in your district, please contact Mark Lewis at (616) 550-3538 or lewism@neighborhoodventures.org
FAQ's
What is a CID?
- An area designated by the city to revitalize commercial and mixed-use business corridors that are located outside traditional downtowns. One of the main ways that a CID helps fund qualifying public infrastructure improvements, marketing initiatives and economic growth projects is through the use of Tax Increment Financing (TIF).
- Corridor Improvement Districts (CIDs) are established and operated in Michigan under Public Act 280 of 2005 and in Grand Rapids under City Policy 900-49
What are the benefits of creating a Corridor Improvement District?
- Provides a reliable and sustainable funding source to make district improvements by redistributing a portion of the property taxes that you are already paying.
- Improves the district to attract more visitors and residents from surrounding neighborhoods, generating potential for increase in sales and customers for the district.
- An improved district attracts new businesses to locate in the area, having a positive effect on districts which are struggling with high vacancy rates.
- Promotes economic growth, encourages investment and corrects and prevents deterioration in long-established commercial corridors.
- Increases the amount of both public and private investment in a community through new development projects and programs that improve the local economy and the quality of life for residents.
- Can provide for business needs by increasing the availability of realistic approaches to business development and enhancements such as façade improvement programs, parking and streetscape improvements and marketing and branding campaigns.
- Creates a public-private partnership with the City that gives enhanced local input over where ad-valorem tax money is spent to improve the district.
- Provides economic resources for marketing, public/private infrastructure improvements, policy advocacy, parking and transportation improvements, streetscape improvements, façade improvement programs, business recruitment, and lighting and security. However, funds cannot be used for general maintenance of the district.
Design Clinic
Clinics facilitated by architects for neighborhood business and commercial property owners to assist them in facade design projects
Volunteer architects work one-on-one with neighborhood business owners to conceptualize improvements for their properties.
Face Forward Facade Program
Facade improvement reimbursement grants awarded to neighborhood business and commercial property owners for building improvements
Neighborhood Ventures has two rounds of Facade funding each year. All applicants must be pre-approved for a Face Foward Facade grant. To determine if you are eligible, please contact Rebekka Kwast at kwastr@neigbhorhoodventures.org or (616) 301-3929.


- City of Grand Rapids Zoning Ordinance
- NV Face Foward Facade Grant Program Design Guideline Booklet
- City of Grand Rapids Zoning Ordinance TBA Guideleines Article 6
ReStore Grand Rapids
An initiative aimed at recruiting businesses and entrepreneurs to neigborhood business districts
ReStore Grand Rapids is a business recruitment program to track and fill vacancies in neighborhood commercial areas with an appropriate business-mix. Tactics are based on market research and include recruiting entrepreneurs to create new ventures from within the region and beyond.
Branding and Marketing
Assisting districts wih creating and implementing brands, marketing strategies and cooperative advertising tools.
Helping districts create and implement brands, marketing strategies and cooperative advertsiing tools. Assist local areas with image enhancement by developing and implementing creative, comprehensive branding, marketing, special events campaigns on limited budgets to increase awareness of and improve the image of our neighborhood business districts.

Infrastructure Improvement
Assisting districts in designing and implementing public infrastructure improvement projects
Neighborhood Ventures spearheads Public Infrastructure Improvements in neighborhood business areas (such as brick streets, ornamental street lighting, increased/improved street trees, built in green spaces, gateway projects,etc) by working with community partners, including but not limited to, the City of Grand Rapids and the Michigan Department of Transportation.

Access to Capitol
Assisting neighborhood businesses in accessing financing
Business Trainings
Neighborhood-based training programs to address area business needs
































